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15 Ways to Use Your Content Strategy to Get More Customers

Content marketing is all the rage these days. Companies are investing in creating and distributing brand-enhancing content to their target audiences in record numbers, as the marketing world as a whole shifts away from explicit advertisements to branded content and other indirect methods like influencer marketing. All content marketers have a few common goals: engaging their existing client base, increasing awareness or positive associations with their brands, and directing traffic to their sites. So it’s important that your company’s content strategy is goal oriented and honed to perfection. Here are 15 simple tips to apply to your content strategy that...

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6 Reasons Hiring a Content Writer Is a Good Idea for Your Business

If you run a business in the year 2017, chances are you have a website, and that you benefit from people visiting it. But it’s not as simple as registering a domain - you need to attract visitors, and in fields with a lot of competition, that’s not as easy as it may seem. If your site isn’t the first to pop up when people search for keywords related to the product or service you offer, you could be missing out on a substantial portion of the consumer market. This is why search engine optimization (SEO) is such a rapidly...

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How You Can Use Blog Articles to Skyrocket your SEO Efforts

  Search engine optimization (or SEO) is the phrase on everyone’s tongue these days. It refers to the techniques that owners of web pages use to boost their ranking on search engines. Basically, it’s how to maximize the traffic a web page gets from users searching keywords or phrases related to the page. This is particularly important to businesses, where getting clicks (and the right kind of clicks) leads to making money. There are a myriad of techniques companies and people use to optimize their pages for search engines, but one that’s becoming increasingly popular is hosting blogs, publishing articles,...

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5 Lessons I Learned from 5 Years of Blogging

When I started blogging 5 years ago, I had little knowledge of the industry and no clue where my journey would take me. I was at a point in my life that forced me to seek better alternatives; staying complacent was just no longer an option. So, I did what a lot of people do nowadays and dipped my toe into the realm of internet marketing and blogging.

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Should You Buy Articles for your Blog? The Opportunity Cost of Writing Your Own Content

When tasked with creating a blog for their website, many small business owners choose to write content themselves versus buying articles online. However, many times this can have dire consequences on the performance and conversion rates of the website. For your blogging efforts to not be wasted, you must ensure that your content is of the highest quality, is appealing to readers, and is properly optimized to get you the most SERP boost possible. Blogging is no easy undertaking. It is time-consuming to continuously put out content that attracts and retains readers. Just consider me for example. It has taken...

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