If you run a business in the year 2017, chances are you have a website, and that you benefit from people visiting it. But it’s not as simple as registering a domain - you need to attract visitors, and in fields with a lot of competition, that’s not as easy as it may seem. If your site isn’t the first to pop up when people search for keywords related to the product or service you offer, you could be missing out on a substantial portion of the consumer market. This is why search engine optimization (SEO) is such a rapidly growing field: web clicks lead to profit for businesses, so anything they can do to get people to visit their sites is beneficial.
Hosting blogs, articles, and other written content is one thing many businesses are doing to improve their SEO and bring prospective customers or clients to their sites. This requires the services of a content writer, someone with a grasp on your target audience who can create written material that improves your SEO, as well as engaging visitors so they stay on the website long enough to make a purchase. Here are 6 reasons hiring a content writer could take your business to the next level.
1. Content Writers Save You Time
Writing is a time-consuming task, and especially if you run a small business, creating content for your site can take up space in your day that would be better spent elsewhere. And if you are rushed for time, you won’t devote as much attention to your writing as is necessary to make it appealing to writers. A content writer relieves you of that burden, saving you hours in your day so that you can focus on what’s most important – running your business.
2. Content Writers Understand the Power (And Importance) Of Persuasion
Persuasive writing has a goal in mind: to convince the reader to agree with the writer’s expressed opinion or point of view. We see persuasive writing in essays and op-eds all the time, but it’s also an important part of marketing. A professional writer can craft an article that converts the reader into a believer in your product – and once they’re on the writer’s side, all it takes is a nudge in the right direction to make a sale.
3. Content Writers Follow Trends
An important goal of content marketing is staying up-to-date with what people want to read. Part of a professional content writer’s job is to stay abreast of the latest happenings on the Internet, meaning they can create headlines that hop on the latest viral web sensation in order to generate traffic to your site. And they’ll also know how to embed your message into these articles – so even though they’re relevant to whatever’s happening right now, they’re also targeted at your audience and written with the intent of improving your brand’s visibility.
4. Content Writers Bring a Fresh Point of View To Your Business
If you’ve been working in your field for a while, it’s probably become a major part of your life, to the point that it’s difficult to assume the position of someone learning about your product or service for the first time. Content writers can approach your business with a fresh set of eyes, singling out the things that make you unique and interesting to readers - things that you might be taking for granted, having spent so long surrounded by them.
5. Content Writers Create Good Copy
Copy is the industry term for the written content marketing and advertising firms produce in order to sway customers toward their product. As we’ve stated, content writers know how to be persuasive, but that’s just one aspect of copy. It’s also got to be compelling, easily readable, and written in perfect English. For business owners who aren’t the best at grammar or spelling, putting their copy in the hands of a professional writer is a way of ensuring it will be top quality, free of the errors that mark bad copy as the work of an amateur. This is important for your brand – after all, why should customers trust that your product will be high-quality if the copy describing it is shoddily made?
6. Content Writers Understand Keywords
Keywords are arguably the most important aspect of SEO – the phrases that people type into Google or other search engines when they’re looking to make a purchase. A good content writer knows how to incorporate unique phrasing that will make your site appear when people in your target audience press “enter” on their search engine. And they understand which irrelevant keywords to avoid so that your content is attracting the right type of readers - those who are in the market to buy something. Paired with a well-written and persuasive piece of copy, those keywords can generate more sales than an expensive ad campaign, for a fraction of the price.