Blogging is a labor of love for many people. The Internet is positively chock full of writing on any given subject, and you may feel like you’re shouting into the void. But there are ways of spreading your work around so that more people have an opportunity to read it. One method that many bloggers have employed is content syndication. Read on to learn how syndicating your articles can benefit you and your blog.
What Is Content Syndication?
Simply put, syndicating your content is publishing it on a different website from the place it was originally hosted. This can be the case for written content or video if you’re a vlogger. You’re not just giving your work away, though; it’s essential that you get credit for the articles you’re syndicating, and that you get a link back to your own site. This will draw more traffic to your original blog, and backlinks are also a way of improving your ranking on search engines.
What Types of Blogs Can Be Syndicated?
Unless you’re writing in an extremely limited niche, there are going to be other, larger websites that publish content similar to what you write about. Travel, cooking, fitness, politics, and sports are all fields where syndication is common, but even if your blog is exclusively personal stories, you can probably still find a site that hosts content of that sort and will syndicate your articles (assuming they’re well written). Almost every type of blog can find sites willing to syndicate its articles, so don’t despair even if you don’t think your stuff is suitable for syndication.
The Benefits of Content Syndication
Content syndication has benefits for both parties. The larger website gets good, relevant content (usually for free) while the smaller party gets exposure to a larger audience. While some readers might not notice the link back to your site, others will be interested in what you have to say and will be likely to follow up by reading more on your blog or subscribing. As noted above, the backlinks established by having your content syndicated will also improve your SEO. Poor SEO is probably a reason your own blog isn’t getting many hits in the first place. The more sites are linking back to you, the higher you’ll rank for keywords relevant to your content, as Google considers backlinks to be indicators of a site’s credibility and reliability. And though all backlinks are not created equal and Google takes measures so its algorithms aren’t susceptible to link spamming, backlinks from a good, relevant blog will almost always help out your ranking.
Finding Sites to Syndicate Your Articles
If you’ve decided you want your articles to be syndicated, your next step is to figure out where. This list features a huge amount of sites that frequently syndicate articles, and it’s a great place to start, but if you’re working in a particular niche, you should also try exploring websites that host articles about your chosen subject and see if they also syndicate articles. You don’t even have to contact them—just look at a few articles on their site and see if any of them say they were originally published elsewhere. Your criteria for sites to pursue syndication on should be focused on the site’s audience. Their readership should be bigger than your own, but also interested in the type of thing you typically write about. Syndicating an article that’s atypical of your normal content but fits another site’s isn’t a great strategy. Compile a list of sites whose audience you’d like to leverage and start reaching out.
Getting in Touch
Choose a few of your best and most relevant articles and include them as links or attachments in an email to the editor of the blog you want to be syndicated on. Your email should be short and sweet, letting the editor know you’re interested in having your articles syndicated and explaining what you write about. You can find the editor’s information on the “About” or “Contact” page of most websites.
Making A Deal
One thing you can do to get your foot in the door is to offer to do some guest blogging. Sites that syndicate content are often also looking for original content, and giving them some can sweeten the deal enough to get them to syndicate your articles. You might set up an arrangement where the site will syndicate two articles from your blog in exchange for you writing one original post for them. You can also link them to your RSS feed, so they’ll be notified when you write a new article, which is a great way of keeping the editor updated on what you’re doing so he can grab an article for syndication if it strikes his fancy. You can also pay services like Outbrain and Taboola to get your articles syndicated, but persistence and thorough research can accomplish the same goal if you’ve got more time than money.
Syndication Breeds Success
Many of the most successful bloggers gained their audience through a combination of guest blogging and syndication. If you’re trying to get more eyes on your site (a key step to making it profitable through advertising) follow the suggestions above, and you’ll see why syndication is so popular for bloggers of every size.