Growing a website takes a lot of time, energy, and, most importantly, money. Whether you are just starting out on your home-business adventures or are already blogging for thousands of readers, you might have noticed that there simply isn’t enough time to do everything by yourself.
Blogging is just one part of a giant schema of marketing strategies your business should pursue. It ties into almost all aspects of internet marketing. A good blog will help you grow your email list, it will improve your SEO, and it will keep your customers coming back to your website, thirsting for more information (follow the link for tips on how to multiply your blog audience).
So, how do you find time to brainstorm article ideas, to research topics, to plan your keywords, and to finally write the articles and post them on your blog? If you are juggling a lot of other things, it can be hard to find the time. That is why many small- to mid-sized businesses are turning to content writing services for their blogging needs.
In this article, I will go over tips on how to outsource your article and manage a ghostwriter.
First, Know What You Can Afford
Not all content is created equal. You might have already found this out the hard way when you ordered a $5 article on Fiverr from some guy in the Philippines.
The cost to outsource an article can vary anywhere from $1 per 100 words and all the way up to $15+ per 100 words, depending on the experience of the writer. On the lower end of the spectrum, you can expect to find generic content on topics that have been written to death, sloppy sentence structuring, and an abundance of grammar mistakes. As with everything else, you get what you pay for.
The sweet spot most companies find to be appropriate for their articles is anywhere between $4 to $7 per 100 words. The reason is simple. It breaks down like this: A competent writer will write about 400-500 words per hour, outside of the time necessary to research the topic. That means for a 500-word article, a writer getting paid $4 per 100 words can make about $20 per hour. Compare that to a writer who charges a $1 per 100 words; they are probably walking away with $5-$7 an hour (a huge difference for somebody trying to make a living!)
At Article Blizzard, all our content is priced right in the middle of that sweet spot. We ensure that we pay our writing team enough to attract only the best and most consistent writers.
Don’t Lose Your Voice
When you first start blogging, you need to aim at building credibility, trust, and 'followship' with your audience. You want them to consider you an expert in your field. Part of building this online essence requires that your blog have a certain “voice” and “tone.”
For beginner writers, it can be hard to find their voice. They might even have different writing styles that vary from topic to topic without even realizing it. If this is the case, your strategy should be to find a credible, stable ghostwriter and stick with them.
On the other hand, if your blog is already established and is receiving tons of recurring traffic, it might be a little harder to begin outsourcing your content. Imagine if Neil Patel began to outsource the writing on his blog. His writers would abandon him by the boatload because his voice and his expertise is what they are looking for and what they have come to expect.
Topics and Keyword Research
Novice writers are notorious for coming up with horrible ideas for blog writing. After all, they are not marketers and might not understand what keywords you are trying to target.
Whenever outsourcing your content, you should either do your own topic and keyword research or make sure that your ghostwriter understands what kind of content will help you gain traction not only with your audience but also with search engines.
You can use tools like AnswerThePublic (Free) and Buzzsumo (Freemium) to research keywords and topics that people are searching for. These tools are excellent for finding content that gets the most shares and identifying content that sinks as soon as it's published. You can even spy on your competition and see what kind of articles are getting them the most traffic.
All the articles on Article Blizzard are highly optimized for their respective niches. We use premium tools like Buzzsumo to dive deeper into the topics that your competitors are publishing, seeing what kind of content helps them gain readers, and innovating on those topics to bring to you unique articles that are share-worthy.
Keeping Up with the Writers
Finally, you want to keep up with your writers to make sure they are consistently delivering unique and innovative content. Many businesses have run into problems when it comes to the consistency of writers. They find a writer they think might be able to provide the content they need. They hire him for a couple articles and everything is going well. The writing is consistent, they are delivering the content on time, and their voice perfectly fits their blog. However, a couple months into their relationship, they start to notice the writer is beginning to slack. They might be submitting work late or with a few grammatical errors.
This is an all too common issue for businesses. The writer has simply gotten comfortable with their assignments and has begun to be a little more careless.
To avoid such problems, we recommend to always maintain stringent quality guidelines and constantly check the writer’s work. Or better yet, get your content through Article Blizzard. We handle all the hard work for you and always deliver a finished product that is ready to be published, all you have to do is Copy & Paste.
We get it, blogging is difficult and time-consuming. Any time you can save by not blogging can go to other efforts such as e-mail or social media marketing. That is why Article Blizzard was created: to take all the frustration out of outsourcing your blog content.
First, as our customer, you will no longer have to negotiate payment terms with writers. We have two-tier pricing that fits any budget. One thing is for sure, with Article Blizzard you will always receive the highest-quality content for your blog.
Second, you will not have to worry about maintaining a certain voice. All of our writers follow the same guidelines and instructions to ensure that whatever niche they are writing for is optimized for the audience that is most likely to engage with that content.
Third, you will never have to worry about topic research or keyword optimization. We handle all of that for you. We use industry-leading tools that allow our writers to gain an insight into different niches and brainstorm ideas about content that Google wants to rank.
And lastly, we take all the frustration out of dealing with writers. After all, you can never be too sure about who is on the other side of that screen. That is why we use a team of in-house writers, located in Dallas, Texas. Pursuing this strategy ensures that we always deliver consistent content that is instantly ready for publication.
Join the content revolution and experience the difference Article Blizzard can make for your business.
Have any horrifying experiences working with ghostwriters? Tell your story in the comment section below!