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How to Increase Your Blog Traffic Using Niche Articles

As a blogger, your ultimate goal is (or ought to be) to bring people to your site and increase the overall size of your readership. There are smaller goals, like receiving backlinks from other sites and growing your email list, but these are all in service of the larger objective of maximizing traffic.

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Understanding Your Audience and Catering Your Content

In this day and age, everyone's looking for a way to stand out online. With so many different businesses and websites jockeying for users' attention, connecting with them can seem like an impossible task, particularly since the overload of advertising has become an annoyance for most experienced web users. Content marketing is an effective way of engaging with web surfers who are burnt out on ads (and often use software to get around them entirely) but are still interested in reading thought-provoking and original writing.

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15 Ways to Use Your Content Strategy to Get More Customers

Content marketing is all the rage these days. Companies are investing in creating and distributing brand-enhancing content to their target audiences in record numbers, as the marketing world as a whole shifts away from explicit advertisements to branded content and other indirect methods like influencer marketing. All content marketers have a few common goals: engaging their existing client base, increasing awareness or positive associations with their brands, and directing traffic to their sites. So it’s important that your company’s content strategy is goal oriented and honed to perfection. Here are 15 simple tips to apply to your content strategy that...

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6 Reasons Hiring a Content Writer Is a Good Idea for Your Business

If you run a business in the year 2017, chances are you have a website, and that you benefit from people visiting it. But it’s not as simple as registering a domain - you need to attract visitors, and in fields with a lot of competition, that’s not as easy as it may seem. If your site isn’t the first to pop up when people search for keywords related to the product or service you offer, you could be missing out on a substantial portion of the consumer market. This is why search engine optimization (SEO) is such a rapidly...

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How You Can Use Blog Articles to Skyrocket your SEO Efforts

  Search engine optimization (or SEO) is the phrase on everyone’s tongue these days. It refers to the techniques that owners of web pages use to boost their ranking on search engines. Basically, it’s how to maximize the traffic a web page gets from users searching keywords or phrases related to the page. This is particularly important to businesses, where getting clicks (and the right kind of clicks) leads to making money. There are a myriad of techniques companies and people use to optimize their pages for search engines, but one that’s becoming increasingly popular is hosting blogs, publishing articles,...

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