When tasked with creating a blog for their website, many small business owners choose to write content themselves versus buying articles online. However, many times this can have dire consequences on the performance and conversion rates of the website. For your blogging efforts to not be wasted, you must ensure that your content is of the highest quality, is appealing to readers, and is properly optimized to get you the most SERP boost possible. Blogging is no easy undertaking. It is time-consuming to continuously put out content that attracts and retains readers. Just consider me for example. It has taken...
Everybody knows that building authority with Google requires two things: content and backlinks. While Google’s algorithm has changed drastically in how it calculates those metrics, the importance of content and backlinks have remained the same since Google’s inception. The thing that has changed is now Google looks very closely at the quality of the content and authority of the backlinks.
Growing a website takes a lot of time, energy, and, most importantly, money. Whether you are just starting out on your home-business adventures or are already blogging for thousands of readers, you might have noticed that there simply isn’t enough time to do everything by yourself. Blogging is just one part of a giant schema of marketing strategies your business should pursue.
The goal of most SEO efforts is to achieve first page, first place rankings in Google. However, the more competitive your keywords are, the harder it becomes to accomplish this. Many companies struggle to get to the first page and even less make it to the coveted first position. Google’s featured snippet is an alternative strategy you can pursue to boost your search traffic and get first page, position 0 placement.