4 On- and Off-Site Tactics to Keep Customers Coming Back [628 Words]
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Keywords: customer, product, email, customers, loyalty, campaigns, purchase, offer, reconvert, tactics, need, people, opportunity, promise, contest, company
Once you’ve successfully persuaded someone to make a purchase from your site, it’s much easier to lead them back to buy more than it is to convince a new customer. That means you should be optimizing your site and your outreach efforts to encourage users to reconvert, becoming customers again, and ideally forming a long-term relationship with your brand, increasing their lifetime value so that they’re a continual source of revenue.