4 Top Benefits of Email Marketing for B2B Companies [542 Words]
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Keywords: email marketing, campaigns, business, effective, companies, type, emails, context, appeal
B2B (business to business) marketing has its own share of unique challenges and peculiarities that differentiate it from B2C (business to consumer) marketing. The strategies that work well for B2C often fall flat in a B2B context, and vice versa. And certain styles of marketing that are only middlingly effective in one type of business can be quite potent in another.