A Beginner’s Guide to Assessing the Quality of Backlinks (And How to Avoid the Bad Ones) [732 Words]
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Keywords: backlinks, link, Google, ranking, sites, SEO, building, links, backlink, quality, users, SERPs, algorithms
Even if you’re new to search engine optimization, you’ve probably heard of link building. This process is a major aspect of SEO, but it’s also one of the most misunderstood elements of SEO strategy. And it’s where many SEO novices go astray, chasing after backlinks that don’t actually add anything of value to a site or help its ranking on Google. This article will briefly introduce you to link building and explain how you can avoid making common mistakes.