How to Craft an Irresistible Subject Line for Your Email Campaigns [515 Words]
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Keywords: subject line, email, don't, offer, way, great, emails, people, readers, name, appealing, customers, recipients, opening
While popular wisdom advises us not to judge books by their covers, many people don’t heed this advice when it comes to emails. Nearly half of the public decides to open or ignore their emails based solely on the subject line. This means email marketers must put a great deal of thought into the subject lines they choose.