How Your Website’s Color Scheme Affects User Experience [763 Words]
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Keywords: color scheme, user experience, ux, colors, users, sites, example, palette, easy, mind, product, color wheel
UX, or user experience, refers to the thoughts, feelings, and associations a person has when using a product or service, typically a website. It’s a catchall term that basically aims to capture the overall sensation of using the site - how pleasant and easy, or unpleasant and difficult, it is for the user. A good user experience, and the customer will be back for more and recommend the site to their friends. A bad one? They may not return to the site again, even if the product they ordered was satisfactory. As such, UX is a priority for every website.