Retargeting 101: Strategies, Platforms, And Tools for a Successful Campaign [838 Words]
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Keywords: retargeting, ads, users, people, marketing, advertising, purchase, way, making, based, pixel, proven, facebook
As web marketers, we spend a tremendous amount of time trying to get people to visit our websites. But the unfortunate reality is that this isn’t a guarantee of a purchase, a signup, or any other positive user action. As a matter of fact, a scant 2% of initial visits to a website result in a conversion. This means we need to consider ways of luring people back to our sites, of staying in their minds even after they’ve navigated away.